Development Crossing

Corporate Social Responsibility (CSR) and Sustainability

Developing a Community Involvement Strategy

Event Details

Developing a Community Involvement Strategy

Time: April 18, 2012 to April 20, 2012
Location: Dallas, Texas
Event Type: course
Organized By: Susan Thomas
Latest Activity: Apr 20, 2012

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Event Description

If strategy is about choice, what community involvement choices will your company make?

Community involvement is a critical part of every company’s approach to corporate citizenship. Governments may issue permits critical to a company’s license to operate but it’s the community that issues permission. Moreover, you can’t run a healthy business in an unhealthy community. But companies can’t do everything. And they can’t be all things to all people. So where will you focus? And what will you do? This program introduces a step-by-step framework for developing and implementing a strategic community involvement program capable of delivering value to the community and to the company.

Key Takeaways:

  • Learn how to establish and maintain relationships of trust with community stakeholders and key audiences
  • Learn how to conduct company and community assessments
  • Understand how to analyze and prioritize emerging community issues, needs and expectations
  • Learn how to design strategic program responses linked to business objectives

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