Mario Vellandi

Designing Communications that Resonate

Event Details

Time: February 19, 2010 from 10am to 11:30am
Location: Online
Website or Map: http://bit.ly/sbbootcamp
Event Type: training, workshop, seminar
Organized By: Mario Vellandi
Latest Activity: Feb 1

Export to Outlook or iCal (.ics)

Event Description

How does one create communications that truly strike people head-on, inspiring them with hope, and make them think positively about your brand and the potential within themselves? This is a great question, however to answer it correctly and craft a solution, we have to look far beyond traditional advertising. Brands in a reset world have to look deep within themselves and tie their cultural values that seek to change the world, with communications which connect with customers' aspirations. Learn with John as he delves into socio-cultural changes afoot, higher-order psychological drivers driving the subconscious, a detailed project plan to establish both meaningful dialogue and outbound communications across multiple channels, and how to keep it all consistent AND sustainable for the long-term vitality of the company.

Comment Wall

Comment

RSVP for Designing Communications that Resonate to add comments!

Join Development Crossing

Attending (1)

Mario Vellandi

Latest Activity

Hi Greg. Thanks for sharing the link to you site. It looks very interesting. One of the issues in India where most of the poor have limited land is that when they grow cash crops (including bio fuels) they compromise their own food security. I am ta…
15 minutes ago
Hello Surya, Thank you for your response. I am afraid, I am not the Ipsita Basu from Surat. I appreciate your optimism, but the point is to mainstream good ideas into sustainable livelihood outcomes at the macro level. Somehow we seem to be obsessed…
25 minutes ago
Carys Hughes added a discussion
Innovation Flash, Issue 7 - August 2010 Should we keep on calling insurance at the bottom of the pyramid "microinsurance?" That is the question Peter Wrede from AKAM proposes to discuss in the editorial. The Newsletter highlights the Facility's new…
6 hours ago
Aline Kambayi updated their profile
10 hours ago

© 2007 Created by Development Crossing

Badges  |  Report an Issue  |  Terms of Service