This Friday, November 6th, from 10-11:00 PST, we're inviting you to join us for a FREE SLM webinar on 10 Strategies for Building a Credible Sustainable Brand . Our presenter for this exciting session is SLM Contributor Jennifer Rice who brings almost two decades of experience in customer research and market-facing business strategy to clients ranging from Fortune 500 firms to market challengers. Register at: http://bit.ly/sbinfocus2
Let's face it - Building a credible, sustainable brand is not a straightforward endeavor. The right strategy depends on a host of factors including your business goals, key stakeholders, and knowing what dimensions of sustainability are critical drivers of behavior for your customers.
What Will You Learn?
In this one hour session followed by Q&A and discussion, you'll gain a range of credibility-building ideas about how to choose from various brand strategy options..The session will help you answer the following questions:
* What is credibility, and why is it important?
* How can you zero in on the customer segments and other stakeholders who's influence matters most?
* How can you tease out which dimensions of sustainability matter to your customers, and whether they will give you “permission to play” in sustainability-related offerings?
* How do you choose which options to consider when planning your sustainable brand strategy (Hint: The right choice depends on your goal, your target customer, alignment with your existing brand strengths, etc. Options could include new products, certifications, ingredient or initiative based brand plays, enriching your customer's experience, and more.)
Only 100 seats are available for this free session, so reserve your seat today! http://bit.ly/sbinfocus2
P.S. - Oh, and one more thing. We're running a 13week online sustainable business & design course starting Nov.13th. See who's speaking and all the yummy details at: http://bit.ly/sbbcli